GRIT Series:
IP in the Hospitality and F&B Sectors

Fully digital
25 August 2021, Wednesday
10:45am – 12:30pm (SGT)

With COVID-19 restrictions limiting the movements of people, the hospitality sector has responded swiftly by ensuring safe operation and business continuity, experimenting with new ways to connect with their customers, while gearing up for future demand.

Restaurants in the dining sector have also expanded their offerings through online deliveries with some providing customisation services to maintain their personal touch with customers. Stores are turning to e-commerce platforms to cope with decline in physical retail sales. Hotels are also maintaining their competitiveness by transforming their operations and customer service experiences and adopting automation and AI solutions like digital concierges.

With more businesses turning to online platforms and solutions –
  • How can they better prepare themselves and strengthen their commercial position through their brands and trademarks?
  • How can businesses, large and small, manage their intellectual property (IP) and intangible assets (IA) on current and new platforms?

Join this webinar to gain insights on the above questions and learn how successful businesses have made use of IP/IA to grow their business on digital platforms and tips on how you can better position yourself to online platforms.

Organised by
Intellectual Property Office of Singapore (IPOS)

In partnership with
Singapore Tourism Board (STB)

Programme Flow

10.45 – 10.50am Opening
10.50 – 11.05amSharing of company's experiences in responding to COVID-19
  • Edina Hong, Co-Owner, The Emmanuel Stroobant Group
  • Lee Kit Pui, Vice President, Brand Marketing and Communications, Pan Pacific Hotels Group
  • Michele Chang, Group Head of Marketing & Communications, Les Amis Group
11.05 – 11.35am Know Your IPs - from the commercial and legal perspectives
  • Albert Kong, CEO/Managing Director, Asiawide Franchise Consultants Pte Ltd
  • Paul McClelland, Faculty, IP Academy, IPOS International
11.35 – 12.25pmPanel Discussion
Trina Ha, Chief Legal Counsel & Director, Legal Department and Consultant, IP Management (Government), IPOS
12.25 - 12.30pmClosing and sharing of useful IP resources

Panellist Information


Ms. Trina Ha

Chief Legal Counsel & Director, Legal Department and Consultant, IP Management (Government),
Intellectual Property Office of Singapore (IPOS)

Ms Trina Ha is the Director of the Legal Department at IPOS where she manages the legal affairs of the IP office including supporting IP policy reform and advising on IP issues in international agreements. She also specialises in matters relating to the management of IP by public agencies.

Her experience includes advising public agencies on the adoption of Singapore’s National IP Protocol, an enhanced government-level IP management framework. Trina is a member of the IP Experts Group of the National IP Working Group, tasked with developing IP-related template agreement for public agencies. She has been listed in the 2020 & 2021 editions of the IAM Strategy 300 :The World’s Leading IP Strategists guide.

Prior to joining public service, Trina was in private practice where she specialised in matters involving the protection, management and exploitation of intellectual property rights, particularly in the media and entertainment sectors.  During her time in legal practice, she was ranked annually since 2007 in the intellectual property industry and TMT industry by the Asia Pacific Legal 500.


Albert Kong

CFE, CMC, Senior PMC
CEO of Asiawide Franchise Consultants Pte Ltd

Albert is the Founder/CEO of Asiawide Franchise Consultants and has 32 years of franchising experience. When he was Group Marketing Manager with a public-listed company (1988), that company bought a pizza franchise business. He then became GM Marketing for a subsidiary of a listed company that was the franchisee of Starbucks, Burger King, Orange Julius and Dairy Queen in 1989. He was later headhunted to become the GM of a franchise consulting company in 1990. Via an MBO, he bought over the business and operated a master franchise from the UK for 11+ years (1991-2002) and set up Asiawide Franchise Consultants Pte Ltd (name change) in November 2003.

He leads a team of very experienced consultants (who have helped close to 1300 Asian companies (as at end of 2020) throughout the region in franchise development and other consulting projects, including feasibility studies, franchise-brokerage, franchise operations audit and other business consulting services. He currently has a network of over 70 strategic partners in over 50 nations worldwide.


Ms Edina Hong

The Emmanuel Stroobant Group

Edina is the Co-owner of The Emmanuel Stroobant Group. Within her realm of operations, she is best regarded as The Fixer by her staff and associates.   She oversees various establishments, including their flagship 2-MICHELIN starred restaurants -  Saint Pierre and Shoukouwa Sushi Restaurant in Singapore. Aside from overseeing operations at the restaurants, she also heads the Group's business development unit.


Ms Michele Chang

Group Head of Marketing & Communications
Les Amis Group

Michele heads the marketing and communication, design and sales efforts for locally grown F&B group, Les Amis Group.  Today, Les Amis Group has 25 concepts and over 38 restaurants across Singapore, with more expansion plans in the pipeline. The group’s overseas concepts including joint ventures and franchises located in Hong Kong, Myanmar, Vietnam and Indonesia.

With over 14 years of marketing experience in the luxury, tech, hospitality, and F&B industry, Michele is lucky to be able to say - she loves what she does for a living! Her deep fondness for great food, branding, storytelling, design, data, and marketing strategy has led her to this very point in her life. If you live to eat and have a good story to share, speak to Michele.


Paul McClelland

Faculty, IP Academy, IPOS International
Paul is a Scottish lawyer specialising in intellectual property law and commercial dispute resolution. Before joining IPOS International Pte Ltd, Paul was sole corporate counsel for a well-known Singaporean brand, where he was responsible for a broad range of commercial matters, including worldwide trademark registrations and oppositions, management of external counsel, contract review, and training.  He has also worked in private practice in both Singaporean and Scottish law firms.