With COVID-19 restrictions limiting the movements of people, the hospitality sector has responded swiftly by ensuring safe operation and business continuity, experimenting with new ways to connect with their customers, while gearing up for future demand.
Restaurants in the dining sector have also expanded their offerings through online deliveries with some providing customisation services to maintain their personal touch with customers. Stores are turning to e-commerce platforms to cope with decline in physical retail sales. Hotels are also maintaining their competitiveness by transforming their operations and customer service experiences and adopting automation and AI solutions like digital concierges.
Join this webinar to gain insights on the above questions and learn how successful businesses have made use of IP/IA to grow their business on digital platforms and tips on how you can better position yourself to online platforms.
Organised byIntellectual Property Office of Singapore (IPOS)
In partnership withSingapore Tourism Board (STB)
Ms Trina Ha is the Director of the Legal Department at IPOS where she manages the legal affairs of the IP office including supporting IP policy reform and advising on IP issues in international agreements. She also specialises in matters relating to the management of IP by public agencies.
Her experience includes advising public agencies on the adoption of Singapore’s National IP Protocol, an enhanced government-level IP management framework. Trina is a member of the IP Experts Group of the National IP Working Group, tasked with developing IP-related template agreement for public agencies. She has been listed in the 2020 & 2021 editions of the IAM Strategy 300 :The World’s Leading IP Strategists guide.
Prior to joining public service, Trina was in private practice where she specialised in matters involving the protection, management and exploitation of intellectual property rights, particularly in the media and entertainment sectors. During her time in legal practice, she was ranked annually since 2007 in the intellectual property industry and TMT industry by the Asia Pacific Legal 500.
Albert is the Founder/CEO of Asiawide Franchise Consultants and has 32 years of franchising experience. When he was Group Marketing Manager with a public-listed company (1988), that company bought a pizza franchise business. He then became GM Marketing for a subsidiary of a listed company that was the franchisee of Starbucks, Burger King, Orange Julius and Dairy Queen in 1989. He was later headhunted to become the GM of a franchise consulting company in 1990. Via an MBO, he bought over the business and operated a master franchise from the UK for 11+ years (1991-2002) and set up Asiawide Franchise Consultants Pte Ltd (name change) in November 2003.
He leads a team of very experienced consultants (who have helped close to 1300 Asian companies (as at end of 2020) throughout the region in franchise development and other consulting projects, including feasibility studies, franchise-brokerage, franchise operations audit and other business consulting services. He currently has a network of over 70 strategic partners in over 50 nations worldwide.
Edina is the Co-owner of The Emmanuel Stroobant Group. Within her realm of operations, she is best regarded as The Fixer by her staff and associates. She oversees various establishments, including their flagship 2-MICHELIN starred restaurants - Saint Pierre and Shoukouwa Sushi Restaurant in Singapore. Aside from overseeing operations at the restaurants, she also heads the Group's business development unit.
Michele heads the marketing and communication, design and sales efforts for locally grown F&B group, Les Amis Group. Today, Les Amis Group has 25 concepts and over 38 restaurants across Singapore, with more expansion plans in the pipeline. The group’s overseas concepts including joint ventures and franchises located in Hong Kong, Myanmar, Vietnam and Indonesia.
With over 14 years of marketing experience in the luxury, tech, hospitality, and F&B industry, Michele is lucky to be able to say - she loves what she does for a living! Her deep fondness for great food, branding, storytelling, design, data, and marketing strategy has led her to this very point in her life. If you live to eat and have a good story to share, speak to Michele.