Signature Showcase: How Singapore’s Cityneon Leveraged IP for Inspired Growth

Fully digital
25 August 2021, Wednesday
9:30am – 10:30am (SGT)

Cityneon is a global experience entertainment company that specialises in unique, immersive and large-scale experiences. As Singapore’s first dedicated events and exhibition business in 1956, Cityneon has transformed extensively from a traditional business to a leading international firm in the Intellectual Property Experience (IPE) segment.

Today, it partners billion-dollar studios, large corporations and various government entities globally including Marvel, The Walt Disney Company, Hasbro, Lionsgate, Universal and 20th Century Studios. Cityneon also works with the governments of Peru and Egypt for their original artefact IP experiences, Machu Picchu and the Golden Empires of Peru and Ramses the Great and the Gold of the Pharaohs respectively.

Cityneon successfully cultivates global IP partnerships, utilises third-party IP such as exclusive licenses, and leverages this IP to enhance its well-established market presence and international reputation for events and exhibition services.

Its IP strategy has enabled Cityneon to develop significant new revenue streams which support job creation and corporate expansion. In its most recent round of private funding, the company raised S$235 million for its next chapter of growth.

In this webinar, Cityneon will share how it uses IP management and partnerships to pivot its business globally on an aggressive trajectory.

Programme
  • Welcome and introduction of speakers by IPOS International host
  • Introduction of Cityneon by Mr Ron Tan
  • Dialogue between Dr Ming Tan and Mr Ron Tan
  • Q&A
  • Closing

 

Organised by
IPOS International

Ron-Tan

Mr Ron Tan

Executive Chairman and Group CEO
Cityneon

Mr Ron Tan is the Executive Chairman & Group CEO of Cityneon Holdings and the CEO & President of Victory Hill Exhibitions, a wholly-owned subsidiary of Cityneon Holdings. Ron was awarded the EY Entrepreneur of the Year award in 2019. As an industry thought leader and pivotal shareholder of Cityneon Group, he grew the group’s market capitalization 50-fold to around $1.1 billion today.

Ron spearheaded partnerships with international studios such as Disney, Marvel, Hasbro, Universal, Lionsgate and 20th Century, and also partnered governments for two original artefacts IP – ancient civilization Machu Picchu from Peru and Ramses the Great (Ramses II) from Egypt, to provide impactful & immersive experiences to visitors all over the world, all year round. A visionary leader, he is always at the forefront of innovating new and unique revenue streams to grow these billion-dollar brands globally.

Ming-Tan

Dr Ming Tan

Managing Director
IPOS International

Dr Ming Tan joined the Intellectual Property Office of Singapore (IPOS) as Managing Director of its new subsidiary, IPOS International in January 2020. In her role, Ming directs the strategic growth and oversees all operations at IPOS International which houses over 100 intellectual property (IP) experts in areas such as IP strategy and management, patent search and analysis, and IP education and training.

Ming has over 20 years of extensive experience in bridging and delivering successful public-private partnerships. She was previously Head of Stewardship of the COMO Group, a Singaporean portfolio of lifestyle companies operating in 14 countries worldwide. Her responsibilities spanned philanthropy, sustainability, brand and new business development, data protection, and corporate affairs, with a shared focus on common vision, brand integrity, stakeholder engagement and long-term value creation.

Ng-Chong-Yuan

Mr Ng Chong Yuan

Faculty, IP Academy
IPOS International

Mr Ng Chong Yuan is a Singapore qualified Advocate and Solicitor with an engineering background and diverse work experiences in the technology sector. Presently, as a full-time faculty member of IPOS International (Academy), his area of specialisation covers intellectual property (IP) and its practices and management.

Prior to joining the Academy, Chong Yuan practised law at an international law firm in Singapore, specialising in IP law and technology law. As part of this legal practice, he advised and represented clients in relation to wide portfolios of patent and trademark rights in major jurisdictions around the world. Other than IP prosecution work, Chong Yuan is also experienced in IP litigation and other legal advisory work, and was further named in USA patent (no. 6853626) as an inventor.