IP Expert Series:
Achieving MAD Growth with Intangible Assets

Fully digital
29 July 2021, Wednesday
3:00pm – 4:00pm (GMT +8)

Building a business strategy around intangible assets (IA) may be unfamiliar territory for entrepreneurs and business owners—but it's not as hard as you may think! The first step is to simply identify the assets you own, then to figure out how they can best fit into your business strategy.

With our tested and proven M.A.D. Growth™ methodology, you can even be accomplished in under 30 minutes!

Achieving MAD Growth™ with Intangible Assets 
29 July 2021 (Thursday) | 3:00pm - 4:00pm (GMT +8)
Register: https://bit.ly/3qk1S8I

Our Senior IP Strategist, Fu Zhikang will share:
  • Why intangible assets are valuable to businesses
  • How to identify key intangible assets with the MAD Growth™ framework in 30 mins
  • How to increase business impact with good intangible assets management

This webinar is held in association with IP Week @ SG 2021.

For further enquiries, please email us at peter.oh@iposinternational.com.

Organised by
IPOS International

Panellist Information


Fu Zhikang

Senior IP Strategist
IPOS International

Zhikang has over a decade of experience in the innovation and intellectual property ecosystem. He has advised businesses and public agencies across diverse industries such as biomedical, advanced manufacturing and green technologies at various stages of innovation, on holistic IP management for optimal commercialisation outcomes.

Prior to joining IPOS International, Zhikang managed two national-level funding schemes at the National Research Foundation to boost Singapore’s innovation ecosystem through impactful research translation and enterprise capability building. At IPOS, Zhikang was central in developing patent services for ASEAN, including the first regional patent work-sharing programme, and the first initiative to re-register foreign patents in Cambodia.

Zhikang is a Registered Management Consultant (RMC). He holds a Master of IP and Innovation Management from the Singapore University of Social Sciences and a Bachelor of Engineering in Bioengineering from Nanyang Technological University.



Ong Pei Wen (Host/Moderator)

Head, Enterprise Engagement
IPOS International

Pei Wen is Head of Enterprise Engagement at IPOS International, the expertise and enterprise engagement arm of the Intellectual Property Office of Singapore (IPOS). She formulates engagement strategies to help businesses leverage their intangible assets and intellectual property (IP) for growth.

At the national level, Pei Wen plays a key role in implementing IP schemes that support companies in their innovation journey, and works closely with ecosystem partners to develop self-help tools to equip businesses with essential IP management skills.

With over 12 years of commercial experience across diverse industries and functions, Pei Wen continues to empower innovative enterprises in unlocking the potential of their IP through customised IA strategies and industry best practices.

Pei Wen holds a degree in Business from the Nanyang Technological University and has a Graduate Diploma in Innovation and Communication Management from the Singapore Management University. She is also a qualified Project Management Professional (PMP).