For many businesses, expanding globally is both an exciting yet scary affair. How you expand can be the ultimate test of your intangible assets (IA) and intellectual property (IP) strategy. Even if you are relatively successful in your local market, the same strategies may not work overseas given each country’s different “rules of engagement”.
Attend this bootcamp with our intangible asset experts and get in shape for going global. This session will provide you with practical strategies to help you prioritise resources and capitalise on your strong IA/IP position so that you can build a sustainable competitive advantage as you grow and enter new markets.
Webinar: IP Expert Series Bootcamp – Leveraging Your Intangible Assets for Global Success
16 September 2021 (Thursday) | 10:00am to 11:00am
Join Low Jin Wei, IP Strategist, Client Lead (IPOS International) and Tyler Capson, Managing Director (EverEdge) for our IP Expert Series Bootcamp – Leveraging Your Intangible Assets for Global Success webinar where they will share insights, case studies, and practical advice on:
- Mapping your intangible asset strategy to key business objectives;
- Getting your intangible assets/IP ready for the global market;
- Strategies for successful overseas intangible assets/IP deployment.
This webinar is held in association with IP Week @ SG 2021 and part of our IP Expert Series webinars where IP experts share actionable tips on IP and intangible assets management.
For further enquiries, please email us at firstname.lastname@example.org.