Brands are the public face of a company, product or service. Not only do they allow consumers to identify the source and gives consumers the confidence to buy from brand owners, it also allows owners to price their product or service in line with consumers' perceived value.
Clarivate is in a unique position to use data – not subjectivity – to measure how well a brand is protected. The first-ever Top 100 Best Protected Brands Report was recently published so that brand owners will be able to see how they rank amongst their peers according to Clarivate Trademark Strength Index.
In conjunction with this year’s IP Week @ SG 2021, Robert Reading, Head of Content Strategy, Intellectual Property Group at Clarivate will elaborate more about the insights and share what you can do to build equal success when establishing your own commercial identity. This is what you can expect out of the webinar.
Access the webinar recording here.
We will be covering the following topics:
- Discover new insights and trends in the Brand landscape
- How the trend evolves and affects how you create your own index
- Learn how to build strong brand equity by combining advanced expertise, data and technology
This webinar available exclusively for IP Week @ SG 2021 only.
To learn more about Clarivate, please email to firstname.lastname@example.org.